Deals, pricing & terms · 20 articles
Wholesale Pricing, Terms and Retail Math
A wholesale deal is a set of numbers: your landed cost, the wholesale price, the retailer’s margin, the minimum order, the payment terms and the allowances that quietly eat into all of it. This hub covers how to set each number, how retail buyers evaluate your product with their own metrics, and how to protect the margin after the order is written.
If you are pricing for the first time, read how to price wholesale products and then the margin calculator guide. If a chain buyer is already talking to you, the slotting, chargeback, MAP and trade promotion guides explain what they will ask for next.
Start here
How to Price Wholesale Products (With a Worked Example)
How to price wholesale products as a brand owner — keystone markup, MSRP, tiered pricing, and protecting your Amazon price, with a simple worked example.
9 min readHow to Write a Line Sheet for Wholesale (With a Sample Structure)
Learn how to write a line sheet for wholesale buyers — exactly what to put on it, how to lay it out, and how to use it in outreach so buyers can place an order without a call.
9 min readMOQ and Wholesale Terms Explained (Plain English for Brand Owners)
A plain-English guide to MOQ and the wholesale terms every Amazon brand needs when selling to buyers — Net-30, FOB, case packs, MAP, and more, with what each one really means.
9 min readAll guides
Consignment vs Wholesale: Which Deal Is Actually Better?
A clear comparison of consignment vs wholesale for Amazon brand owners — how each deal works, who carries the risk, the real economics, and when to pick which.
8 min readHow to Calculate Wholesale Margin (With a Worked Example)
A clear wholesale margin calculator walkthrough for Amazon brand owners — the formula, a full worked example, and how to find your floor before you set a wholesale price.
8 min readHow to Negotiate a Wholesale Deal
Practical moves to negotiate a wholesale deal as an Amazon brand owner — how to hold price, trade terms, and close without giving away the margin you set.
8 min readHow to Offer Wholesale Samples Without Losing Money
A practical sample policy for wholesale — when to send free samples, when to charge, and how to structure sample offers that close deals instead of draining your margin.
7 min readHow to Set Wholesale Prices for Amazon Products Without Cannibalizing Yourself
A guide to setting the wholesale price for an Amazon product — how to price B2B profitably without undercutting your own Amazon listing or your retail buyers.
8 min readHow to Set Your Minimum Order Quantity (MOQ)
Learn how to set MOQ for wholesale orders as an Amazon brand owner — the math that protects your margin, when to flex it, and how to avoid scaring off good buyers.
8 min readKeystone Pricing Explained (and When to Break It)
Keystone pricing is the 2x rule retailers live by. Here is what it means for Amazon brand owners selling wholesale, how the math works, and when to break the rule.
7 min readMSRP vs Wholesale Price vs Cost: How to Set Each
Understand MSRP vs wholesale price vs cost and build your full price ladder as an Amazon brand owner — with a worked example that keeps every channel profitable.
8 min readNet 30 Payment Terms for Wholesale: Should You Offer Them?
A practical guide to net 30 terms wholesale for Amazon brand owners — when to extend credit to buyers, how to protect yourself, and how to say no without losing the deal.
8 min readPurchase Orders 101: How a Wholesale Order Actually Flows
A plain-English guide to the wholesale purchase order process for Amazon brand owners — what a PO is, what it must include, and how an order flows from request to fulfillment.
8 min readShould You Offer Free Shipping on Wholesale Orders?
A brand owner guide to free shipping wholesale orders — the real cost tradeoffs, threshold strategies, and how to offer it without quietly killing your margin.
7 min readVolume Pricing: How to Reward Bigger Wholesale Orders
A step-by-step guide to volume pricing for wholesale — how to structure quantity price breaks that push buyers to order more without giving away your margin.
8 min readWhat Retailer Margin Do Buyers Expect From Suppliers?
A clear breakdown of retailer margin expectations by channel — the markups buyers need to say yes, and how to price your wholesale so the numbers work for both sides.
8 min readWholesale Contracts: What to Put in a Buyer Agreement
A practical guide to the wholesale contract clauses that matter for Amazon brand owners — pricing, terms, MOQ, returns, and more. Practical guidance, not legal advice.
8 min readWholesale Discount Structures That Work
A brand owner guide to building a wholesale discount structure — tiered and volume models, worked examples with real numbers, and how to reward bigger orders without eroding margin.
8 min readWholesale Payment Terms: How to Get Paid and Avoid Getting Stiffed
A practical guide to wholesale payment terms for Amazon brand owners — deposits, purchase orders, net terms and the payment protection that keeps a big order from becoming a bad debt.
8 min readWholesale Reorders: Turning One Buyer Into Recurring Revenue
How to structure terms, timing and follow-up that drive wholesale reorders — turning a single first order into a buyer who reorders every month and becomes recurring revenue.
8 min read