Finding B2B buyers · 21 articles
How to Find B2B Buyers for Your Product
Every wholesale program dies or lives on the same question: who is going to buy this, and how do you reach them? This hub collects the guides on sourcing real B2B buyers, from independent boutiques and grocery buyers to distributors, brokers and manufacturers’ reps, and on qualifying them before you spend a week on the pitch.
If you want the short version, read how to find wholesale buyers for your product first, then the guide for the buyer type you are actually after. The broker and rep guides explain the middlemen and what they cost.
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Faire vs Direct Wholesale: An Honest Comparison for Brand Owners
Faire vs direct wholesale — an honest comparison of fees, control, buyer discovery, and margin, plus when to use a marketplace like Faire and when to reach buyers directly.
9 min readHow to Approach Retail Buyers (And Actually Get a Yes)
A plain guide for brand owners on how to approach retail buyers and category managers — the research, the pitch, and the numbers buyers care about most.
9 min readHow to Find Wholesale Buyers for Your Amazon Products (2026 Guide)
A practical, step-by-step guide for Amazon brand owners on finding real B2B and wholesale buyers for their products — where they are, how to reach them, and how to close.
9 min readHow to Get Your Product Into Stores (From Amazon-Only to Shelf)
The full path from an Amazon-only brand to shelf space — start local, build a line sheet, send samples, reach buyers, and decide between distributors and direct.
10 min readAll guides
How to Build a B2B Buyer Prospect List
A step-by-step guide for Amazon brand owners on building a clean, targeted B2B prospect list of real wholesale and retail buyers worth pitching.
8 min readHow to Find Buyers for Food and Beverage Products
A practical guide for Amazon food and beverage brands on finding real B2B buyers — grocery category managers, specialty retailers, distributors and foodservice accounts.
8 min readHow to Find Buyers for Handmade or Craft Products (2026 Guide)
A practical guide for makers on how to find buyers for handmade products — wholesale buyer sources, pricing for craft goods, and reaching shop owners.
8 min readHow to Find Corporate and Bulk Buyers
A practical guide for Amazon brand owners on finding corporate bulk buyers — offices, gyms, clinics and businesses that buy your product by the case for their own use.
8 min readHow to Find Distributors for Your Product (2026 Guide)
A practical guide for Amazon brand owners on how to find distributors for your product — where they live, how to vet them, and how to open the conversation.
8 min readHow to Find Retail Buyers’ Contact Info (2026 Guide)
A practical guide for brand owners on how to find retail buyer contact info — the right decision-maker, their real email, and how to verify it before you send.
8 min readHow to Get Your Product Into Grocery Stores (2026 Guide)
A practical guide for brand owners on how to get your product into grocery stores — the buyer path, slotting fees, brokers, and how to land your first accounts.
9 min readHow to Qualify a Wholesale Buyer Before You Pitch
A practical guide for Amazon brand owners on how to qualify a wholesale buyer — the filters that separate real accounts from time-wasters before you spend your best outreach.
8 min readHow to Sell to Big-Box Retailers (Target, Walmart, Costco)
A realistic guide for brand owners on how to sell to big box retailers — what national chains require, how the buyer process works, and how to actually get in.
9 min readHow to Sell to Boutiques and Independent Shops (2026 Guide)
A practical guide for Amazon brand owners on how to sell to boutiques — finding independent shop buyers, pitching the owner directly, and winning your first orders.
8 min readHow to Sell to Distributors (2026 Guide)
A practical guide for brand owners on how to sell to distributors — pitching the deal, structuring pricing and terms, and onboarding a distribution partner.
8 min readHow to Sell to Gift Shops (2026 Guide)
A practical guide for brand owners on how to sell to gift shops — finding gift-channel buyers, pitching the owner, and building reorder cycles that repeat.
8 min readHow to Sell Wholesale to Salons and Spas
A practical guide for Amazon beauty and wellness brands on how to sell to salons and spas — finding the pro channel, reaching owners, and structuring the deal.
8 min readRetail Buyer Directories: Free Ways to Find Buyers
A roundup of retail buyer directories and free sources for Amazon brand owners — where to find real wholesale and retail buyers without paying for leads.
8 min readTrade Shows: Are They Worth It for Finding Buyers?
An honest look at whether trade shows find buyers worth the cost for Amazon brands — real numbers, what works, and how direct outreach compares.
8 min readUsing LinkedIn to Find Wholesale and Retail Buyers
A step-by-step guide for Amazon brand owners on how to use LinkedIn to find buyers — the searches, titles and messages that reach real decision-makers.
8 min readWhere to Find B2B Buyers for a Product Brand (2026 Guide)
A ranked directory for brand owners on where to find B2B buyers — every source for real wholesale and retail buyers, sorted by effort and payoff.
8 min read