Selling to specific retailers · 8 articles
How to Sell to Specific Retailers
Every retailer has its own door: a supplier portal, a regional buying program, a category buyer with a review calendar, a case-pack and margin expectation that differs from the store next to it. These guides walk through the process for one retailer or channel at a time, so you pitch the right person with the right numbers.
The national chains come first because they are the most searched, but for a small brand the independent channels further down, gift shops, garden centers, coffee shops, museum stores, are usually the faster first yes. Each guide ends with what to send and the mistakes that get a pitch deleted.
Guides
How to Sell on Wayfair: Dropship Model, Margins and Setup
How to sell on Wayfair as a home goods brand — how the dropship model works, who sets the price, what margin you keep, shipping and damage costs and setup.
7 min readHow to Sell to Best Buy as a Small Electronics Brand
How to sell to Best Buy as a small electronics brand — online-first vs in-store, certifications, packaging, price matching, co-op costs and what merchants want.
7 min readHow to Sell to Costco: The Case-Pack Math and the Pitch
How to sell to Costco as a small brand — regional buyers, the bulk case-pack math that makes or breaks your margin, in-warehouse road shows, and what to send.
7 min readHow to Sell to Home Depot and Lowe's
How to sell to Home Depot and Lowe's as a small brand — online-only vs in-store vendors, certifications, home center packaging, seasonal resets and margin math.
7 min readHow to Sell to Nordstrom and Department Stores
How to sell to Nordstrom and other department stores as a small brand — buyer divisions, online-first paths, markdown money, chargebacks and seasonal buys.
7 min readHow to Sell to Target: What Their Buyers Actually Want
How to sell to Target as a small brand — what Target buyers look for, the online-first and limited-store paths, pricing and packaging expectations, timelines.
7 min readHow to Sell to Walmart: Getting Your Product on the Shelf
A practical guide on how to sell to Walmart as a small brand — marketplace vs supplier, what buyers ask for, case-pack pricing math and how to start regional.
7 min readHow to Sell to Whole Foods: From Local Forager to National Set
How to sell to Whole Foods as a small food or body care brand — the local forager path, ingredient standards, distributors, promotions, the climb to national.
7 min read