Scaling beyond Amazon · 19 articles
Scaling Beyond Amazon
A brand that only sells on one marketplace is one policy change away from zero revenue. This hub is about the second and third channel: direct wholesale, marketplaces like Faire, your own B2B storefront, and export through international distributors, plus the Amazon-specific questions about fees, price parity and Vendor Central.
Begin with the guide to selling off Amazon and the Faire-versus-direct comparison, then use the FBA fees and unit economics guides to see what a wholesale order is worth next to a month of marketplace sales.
Guides
Amazon Business (B2B): Should You Enable It?
A brand owner guide to Amazon Business and B2B selling — what the Amazon B2B channel does, when to enable it, and where it stops short of real wholesale.
8 min readBuilding a Wholesale Website vs Using a Marketplace
A brand owner guide to the wholesale website vs marketplace decision — the tradeoffs of owning your B2B storefront versus listing on a platform, and how to run both.
8 min readEDI and Retail Compliance: What Bigger Buyers Require
A plain-English guide to EDI and retail compliance for brand owners — what chains and large distributors require, what chargebacks are, and how to prepare before you land the account.
8 min readFaire Alternatives for Wholesale Brands (2026 Comparison)
A brand owner comparison of Faire alternatives for wholesale — Tundra, Abound, Handshake, and direct outreach — with the tradeoffs of each and when to use them.
8 min readHow to Add Wholesale to Your Shopify Store (2026 Guide)
A practical guide to adding wholesale on Shopify for Amazon brand owners — how to set up a B2B channel, gate pricing, and start taking bulk orders without a second website.
8 min readHow to Build a Wholesale Program From Scratch
A step-by-step guide for brand owners to build a wholesale program — setting terms, pricing, line sheets, and a repeatable process for winning and keeping B2B buyers.
9 min readHow to Diversify Revenue Beyond a Single Channel
Why relying on one platform is a risk, and how to diversify revenue beyond Amazon by adding wholesale and B2B channels — a practical case for multi-channel selling.
8 min readHow to Get Repeat Wholesale Orders
Retention tactics that turn one-time B2B buyers into recurring accounts. How to get repeat wholesale orders, time your reorder nudges, and make reordering effortless.
8 min readHow to Grow From One Buyer to a Wholesale Pipeline
You landed your first wholesale buyer. Here is how to turn that single win into a real wholesale pipeline of steady, repeatable B2B deals for your Amazon brand.
8 min readHow to Sell Off Amazon: Diversifying Your Sales Channels
A practical guide for Amazon brand owners on how to sell off Amazon, reduce platform dependence, and build durable B2B and wholesale revenue you actually own.
8 min readHow to Sell on Faire as a Brand (Getting Started and Winning)
A brand owner guide on how to sell on Faire — setting up your shop, pricing for the platform, getting found by retail buyers, and winning your first wholesale orders.
8 min readHow to Sell Wholesale Internationally (Cross-Border Basics)
A brand owner guide to sell wholesale internationally — the cross-border basics of pricing, shipping, terms, and finding overseas B2B buyers without getting burned.
8 min readHow to Sell Wholesale on Etsy or to Etsy Sellers
A brand owner guide to wholesale on Etsy — the B2B angles around the Etsy ecosystem, from supplying Etsy sellers to using Etsy traction to win real wholesale accounts.
8 min readScaling Wholesale: From Side Channel to Main Revenue
A roadmap for scaling wholesale from a side experiment into your biggest revenue channel — the stages, the systems, and the shift that makes B2B your primary business.
9 min readShould You Hire a Sales Rep or Broker? (Sales Rep vs Broker)
A brand owner guide to the sales rep vs broker decision — what each does, how they get paid, when outsourcing your wholesale selling makes sense, and when to keep it in-house.
8 min readTurning an Amazon Best-Seller Into a Wholesale Brand
How to leverage an Amazon bestseller into wholesale — using your sales rank, reviews, and proven demand to win B2B buyers and build a second revenue channel.
8 min readWholesale Fulfillment: Shipping B2B Orders at Scale
A practical guide to wholesale fulfillment for Amazon brand owners — how to ship larger, palletized B2B orders, price freight, and avoid the mistakes that eat your margin.
8 min readWholesale KPIs: What to Track as You Grow
The wholesale KPIs that actually matter for a growing B2B program — from outreach reply rate to reorder rate and revenue concentration — and what each number is telling you.
8 min readWholesale Marketplaces Compared (Faire, Tundra, Abound)
A head-to-head comparison of wholesale marketplaces for brand owners — Faire, Tundra, and Abound — with fees, buyer mix, and where each fits in your channel strategy.
8 min read