Wholesale Foundations for Product Brands

Wholesale is the channel most product brands add second, after a marketplace or their own store, and it runs on different rules: you sell by the case, at roughly half of retail, to a buyer who resells your product and expects you to behave like a supplier. These guides cover the vocabulary, the licenses and paperwork, and the readiness checks a buyer runs before a first order.

Start with the plain-English guide to wholesale and the distributor-versus-wholesaler-versus-retailer explainer, then read what buyers look for before they stock a new brand. Everything else in this hub fills in one piece of that picture.