Trade Shows and Buyer Events

A trade show compresses a year of outreach into three days, at a price. These guides help you decide whether a show pays for itself, how to prepare, staff and follow up so it does, and what to expect at the major wholesale shows for gift, home, food, natural products and general merchandise.

Read the ROI guide and the checklist first. The individual show guides describe each market in general terms and point you to the organizer for current dates, sections and fees, which change every year.