How to Sell Wholesale by Product Category

The wholesale playbook for hot sauce is not the playbook for board games. Shelf life, testing and labeling rules, pack sizes, seasonality, the distributors who matter and the buyers who say yes first are all category-specific. These guides take one product category each and cover who buys it, what they check, how to price it and how to reach them.

Pick your category, then pair it with the retailer guides for the stores that stock it and the pricing guides for the margin math. If your category is not here yet, the closest one is usually a good proxy.